Current:Home > MyThom Browne's win against Adidas is also one for independent designers, he says -StockFocus
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-27 11:28:48
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (3)
Related
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- CDK says all auto dealers should be back online by Thursday after outage
- This woman is wanted in connection to death of Southern California man
- Texas to double $5 billion state fund aimed at expanding the power grid
- A South Texas lawmaker’s 15
- Despite vows of safety from OnlyFans, predators are exploiting kids on the platform
- Google falling short of important climate target, cites electricity needs of AI
- The Daily Money: Identity theft victims face a long wait for refunds
- Sam Taylor
- The Supreme Court ruled that Trump has immunity for official acts. Here's what happens next.
Ranking
- Questlove charts 50 years of SNL musical hits (and misses)
- Chipotle portion sizes can vary widely from one restaurant to another, analysis finds
- Suki Waterhouse Reveals Whether She and Robert Pattinson Planned Pregnancy
- Supreme Court declines to review Illinois assault weapons ban, leaving it in place
- Global Warming Set the Stage for Los Angeles Fires
- France's far right takes strong lead in first round of high-stakes elections
- Virginia Senate takes no action on move to repeal military tuition program restrictions
- Biden administration proposes rule to protect workers from extreme heat
Recommendation
Pregnant Kylie Kelce Shares Hilarious Question Her Daughter Asked Jason Kelce Amid Rising Fame
Emma Chamberlin, Katy Perry and the 'no shirt' fashion trend and why young people love it
Why Simone Biles Owes Aly Raisman an Apology Ahead of the 2024 Paris Olympics
2 men were arrested on public road within Oprah’s Hawaii ranch. They’re suspected of illegal hunting
Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
Is Princess Kate attending Wimbledon? Her appearances over the years
Woman accused of killing husband, 8-year-old child before shooting herself in Louisiana
Naomi Osaka wins at Wimbledon for the first time in 6 years, and Coco Gauff moves on, too